District Governor Kwang Heum Baek wasn’t too proud to peel off his sock and show his blisters after he and more than 5,000 Rotarians trekked through Gyeongsangbuk-do Province in Korea to promote Rotary.
A resounding success, the effort drew new club members, raised money, and generated positive press coverage for Rotary.
Rotarians in District 3630 marched relay-style through the province every weekend from July through December 2007. Baek, the district’s 2007-08 governor, was one of only 11 Rotarians who walked the entire 374 miles.
The march generated US$718,000 and drew 458 new club members. (During his term, 700 new members joined clubs in District 3630, Korea’s largest district, with 106 clubs and 6,018 Rotarians, according to Baek.)