The declared objectives of Rotary are to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:
- The development of acquaintance as an opportunity for service;
- High ethical standards in business and professions, the recognition of the worthiness of all useful occupations, and the dignifying of each Rotarian’s occupation as an opportunity to serve society;
- The application of the ideal of service in each Rotarian’s personal, business, and community life;
- The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service.
These objectives are further set against the “Rotarian Four-Way test”, used to see if a planned action is compatible with the Rotarian spirit. The test was developed by Rotarian and entrepreneur Herbert J. Taylor during the Great Depression as a set of guidelines for restoring faltering businesses and was adopted as the standard of ethics by Rotary in 1942. It is still seen as a standard for ethics in business management:
- Is it the Truth?
- Is it Fair to All Concerned?
- Will it Build Good Will and Better Friendships?
- Will it Be Beneficial to All Concerned?